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AMERICA'S VALUE GOLF DESTINATION
Golf Packages From $47.00 Per Day
Santee South Carolina http://www.santeetourism.com

THINK SPRING: THE OSPREY COLLECTION OF FINE COURSES
PLAN NOW TO PLAY IN 2007 http://www.golfospreyonline.com/
Black Forest, Canthooke Valley, Cutter's Ridge, Ridgewood,
The Medalist and Wilderness Valley

******* SHOW TIME *******
WEST MICHIGAN GOLF SHOW-FEBRUARY 9-11
Web: http://westmichigangolfshow.com

LONDON GOLF SHOW - FEBRUARY 9-11
Web: http://golf-show.com

MICHIGAN GOLF SHOW-MARCH 10-12
Web: http://michigangolfshow.com

Edited by Art McCafferty-Producer/Publisher, GLSP

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__/ WMGS BIGGER AND BETTER
__/MICHIGAN GOLFER TELEVISION
Michigan Golf Show with Jennie McCafferty and Laurie McCann
Marquette County Golf with Marc Gilmore, Frank Guastella, Mike Beckman and Peter Allen
__/ GOLF SHOP KUDOS-GOLFWEEK TOP 100
__/ GOLF SHOW SEASON KICKS OFF
__/WHAT WILL THEY THINK OF NEXT?
__/ROUNDS FINISH YEAR UP NEARLY ONE PERCENT
__/COURSE CLOSURES OUTPACE OPENINGS IN 2006
__/GOT CLICHE?
__/PGA MERCHANDISE SHOW WRAPUP
__/MICHIGAN GOLFER MAGAZINE'S TOP 10 LISTS FOR 2006
__/TOP 10 GOLF MOVIES
__/ CALENDAR
__/ ASSOCIATION LINKS
__/ MICHIGAN GOLFER ONLINE RESOURCES
__/ COURSE VIDEOS
__/ ARCHIVES-MICHIGAN GOLFER

WMGS BIGGER AND BETTER
Bigger and better than ever, the 19th annual West Michigan Golf Show tees off on Feb.9-11 at the DeVos Place in downtown Grand Rapids. Hundreds of exhibits, clinics and free golf lessons, equipment and merchandise bargains, and contests will inform and entertain golfers of all ages and handicaps. Nationally acclaimed for its exceptional headliners, this year¹s Show will feature equipment expert Frank Thomas, former Technical Director for the United States Golf Association and currently Chief Technical Advisor for Golf Digest magazine.

³Golfers will find everything they need here to get the most of out of their games,² said Show Manager Carolyn Alt. ³And they won¹t even need a tee-time.²

Highlights of the West Michigan Golf Show, produced by ShowSpan Inc:

With over 250 booths of golf destinations, golf equipment and merchandise, golfers will get a jump start on the upcoming season and their vacations plans. The top courses and resorts from throughout the state and the U.S. will be represented as will a host of retailers offering the newest clubs, balls, bags, apparel and accessories at the best prices.

Headliner and Equipment Guru Frank Thomas, Technical Advisor for Golf Digest as well as The Golf Channel, will speak Saturday on a variety of topics including: Is Today¹s Technology Really Farther and Straighter?; What¹s in Your Bag?; and Your Game and Future Technology.

On stage Friday and Saturday will be two-time Michigan PGA Teacher of the Year Dave Kendall, of the Kendall Academy at the Miles of Golf center in Ann Arbor. Kendall is a teacher to some of the best players in the state.

The first 100 people entering the Show each day will receive a free sleeve of Srixon Softfeel golf balls.

Show patrons will be able to have their picture taken with the famed Wanamaker Trophy presented to the winner of the PGA Championship, won last year by Tiger Woods at Medinah. The Wanamaker Trophy will be on display as part of an exhibit by the 2008 PGA Championship to be held at Oakland Hills, Bloomfield Hills, MI.

The ever popular Par-3 Challenge will test golfers with an indoor, fully landscaped golf hole, courtesy of Everett¹s Landscaping and Southwest Greens. With qualifying shots all weekend benefiting Big Brothers/Big Sisters, one lucky finalist on Sunday will take a crack at holing an ace and earning $25,000 in cash.

The Lake Express $10,000 Putting Challenge is back as a Show favorite where putters try to sink a 15-foot & a 25-foot putt to qualify for one chance at canning a 50-foot putt and winning ten grand. And with proceeds supporting local charity

Friday night is also ³Ladies Night² filled with special events, seminars and giveaways just for women, including the 2nd annual Executive Women¹s Golf Association Fashion Show presenting 60 golf outfits from some of the top apparel names in the industry. Free gifts to the first 100 women at the show.

For more information, call 1-800-328-6550
Taken and edited from a Sportserv release.
***
MICHIGAN GOLFER TELEVISION
Michigan Golf Show with Jennie McCafferty and Laurie McCann Last year, the Michigan Golf Show moved into their new digs and the golf world loved it. There was plenty of space to move around, the parking was less of a headache and there were bars in the exhibit area. Our host Jennie McCafferty, had the chance to chat with Laurie McCann about the success of last year's show and what to expect this year. And to be sure, our video alos highlights many of the booths and their boothkateers. As the golf show season, begins, you can watch these shows to whet your appetite. It's like hitting a bucket of balls before the match begins. Enjoy
http://michigangolfer.tv/2007shows/michigangolfshow/index.html

Marquette County Golf with Marc Gilmore, Frank Guastella, Mike Beckman and Peter Allen This past fall, we had the opportunity to visit Marquette County and sample some of their golf inventory, namely, Greywalls and Chocolay Downs. Other courses that are included in their golf packages are Gentz's Homestead Golf Course, Red Fox Run and Wawonowin CC http://www.marquettecountry.org/recreation_golfing.php We also recommend the excellent Landmark Inn for lodginghttp://www.thelandmarkinn.com/

Our reporters for the show are Mike Beckman and Peter Allen and their guests are Marc Gilmore of the new Greywall GC and Frank Guastella of Red Fox Run. We also take the viewer for a little tour of Marquette, the Upper Peninsula's largest city.

http://www.michigangolfer.tv/2007shows/marquette/index.html

***
GOLF SHOP KUDOS-GOLFWEEK TOP 100
Carlls Golfland, Bloomfield; Carl's Golfland, Plymouth; Miles of Golf, Ypsilanti, Kalamazoo Country Club and King Par Superstore in Flushing have been named to the Golfworld 100 Best Golf Shops list for 2006. Kudos for everyone.

***
GOLF SHOW SEASON KICKS OFF
Many Michigan golf professionals and owners have now returned from their annual trek to the PGA Merchandise Show in Orlando. Many of them will now start preparing their own booths for our local show dates. This week the relatively new Hamilton Golf Show fires up , to be followed by the West Michigan and London Golf Shows starting February 9, Lansing Golf Show, February 23, Michigan Golf Show March 10 and the Chicago Golf Show, March 16.

***
WHAT WILL THEY THINK OF NEXT?
Golf enthusiasts now have a new way to bring the greatest golf courses from around the world into their homes and on to their big screen TVs! Featuring high-resolution images of 50 of the finest courses in Scotland and Ireland, Gallery Player¹s ³Where Golf is Great² widescreen DVD image gallery is now available online at http://www.galleryplayer.com and lets you display beautiful imagery on your flat-panel TV while you¹re not tuned into the Masters.

Golf-lovers can now replace the blank screen in their home with this beautiful image collection of great golf courses from the renowned golf classic by James W. Finegan, ³Where Golf is Great.² Also included in this collection are maps of Scotland and Ireland with course locations, insightful descriptions of these courses, and an ambient music soundtrack to accompany this hour-long, continuous presentation of imagery.

***
ROUNDS FINISH YEAR UP NEARLY ONE PERCENT
Some unseasonably warm and dry weather along the northern tier had golfers on the links later in the year than usual in 2006. Television broadcasts showed players teeing it up over the holidays from New York to Michigan. As a result, there were some unusually high increases in the percentage change between 2006 and 2005 rounds in December, albeit on a low volume. For example, facilities in the Northeast averaged about 100 rounds in December 2005 and about 400 rounds in December 2006, for a 300% increase.

The 16.7% increase in rounds for December pushed up the year-to-date figure to 0.8%. So calendar year 2006 rounds were up nearly one percent from 2005. The Southeast finished the year with the largest increase (4.5%) followed by Central/South Florida (3.4%). The Southwest was down more than any other region (-1.1%).

Rounds Played, 2006 vs. 2005 Source: NGF/Allied Golf Associations

***
PGA MERCHANDISE SHOW WRAPUP
Every stock market across the world strives to find leading economic indicators that serve asbarometers of future performance. The golf industry is no different, and the PGA Merchandise Show, which concluded Saturday, Jan.27, 2007, at Orlando's Orange County Convention Center, is certainly the first leading economic indicator of the year for the businessof the game.

Preliminary reports show that overall attendance increased by more than 3 percent to 45,019 -- compared to 43,549 in 2006.

Meanwhile, the influential PGA Professional and buyer attendance figures increased significantly as well -- by a projected 14 percent year-over-year. Final independent audited attendance reports will be available in six weeks.

Golf's market leaders, such as Callaway Golf, TaylorMade Golf, the Titleist Performance Institute, Srixon, Nike Golf, adidas, Cutter & Buck, MacGregor, Ahead, Ashworth, Tehama, Gear For Sports, Bridgestone, the Greg Norman Collection and more were among 1,250 exhibitors within 520,000 net square-feet of interactive exhibit space.

Taken from a PGA release.

***
COURSE CLOSURES OUTPACE OPENINGS IN 2006
According to the National Golf Foundation, there was negative net growth in golf facilities in 2006 for the first time in 60 years, as the number of courses that closed (146 18-hole equivalents) was greater than the number of openings (119.5).

In releasing the data, NGF said it was not an alarming occurrence, but a confluence of events ­ openings returning to more normal levels and weaker facilities being culled.

In the late 1980s, the number of openings was about 100 per year. There followed a wave of increased construction in the 1990s that peaked in 2000 with nearly 400 openings. Since then the wave has subsided to near historic levels.

The culling of courses is not viewed as a negative by NGF. The organization expects overall course supply to stop expanding in the absence of increases in demand. It is primarily the weaker courses that are closing and, in many cases, owners who sell are profiting from long-term real estate appreciation. Finally, a better quality overall golf supply means a better quality experience for players.

NGF recorded a 56 percent jump in the number of closures between 2005 and 2006, from 93.5 to 146. These 146 closures represent about 1 percent of the total supply of golf courses in the U.S. Closures were primarily public (97 percent). They were disproportionately short courses (executive and par-3) ­ 20 percent were short courses vs. 8 percent of total facilities. And, they were disproportionately stand-alone 9-holers, 46 percent vs. 28 percent of total facilities. Closures were predominately values courses; with nearly half having peak green fees under $25. Closures occurred in 39 of 50 states.

Taken and edited from a NGF release.

***
GOT CLICHE?
Sports clichés, the language of the locker room, are actually used in about 50% of corporate boardrooms and everyday conversations, according to Dr. Don R. Powell, a licensed psychologist and President of the American Institute for Preventive Medicine in Farmington Hills, Michigan. That's because both sports, as in the Super Bowl, and business reward hard work, dedication, competitiveness, and success.

Sports clichés provide a kind of shorthand, according to Dr. Powell, author of Best Sports Clichés Ever, available at http://www.BestSportsCliches.com. They communicate ideas quickly and clearly. In business, they are used to compliment, reprimand, motivate, and set goals.

"We have a love/hate relationship with clichés. Although we complain about them, we are enamored with them. That's because they always seem to fit. Quite frankly, in some ways we can't live without sports clichés," says Powell.

Dr. Powell thinks there's something very comforting about clichés. We have heard them since we were young, so they bring back pleasant memories of watching games with our mom or dad.

Powell has compiled the top 10 sports clichés used in business.

1. He's a team player.
2. He dropped the ball.
3. It's gut check time.
4. He doesn't pull any punches.
5. He always steps up to the plate.
6. He talks a good game.
7. He's in a league of his own.
8. They want to play hardball.
9. The ball's in your court.
10.He answered the bell.

Taken and edited from a press release fromWendy Fiorentino

--------Adv.-----------------
GOT EYEBALLS?
Ratings, whether it is Neilsen, Audit Bureau of Circulation ora host of other measurement services, it always boils down to eyeballs. How many eyeballs are looking at your ad, watching your show or reading about your property.

GLSP understands the need to capture as many eyeballs as we can for our clients and in 2006, the number was a tad north of four and a half million.If you are looking for some help to drive traffic to your website this year, let us know, as we love to share eyeballs.

If interested, contact Thad Gutowski at thad@acd.net I know that Thad will keep an eye out for you.

GLSP Stats for the year

Mic
Brand Nameplate FIC
Michigan Golfer Online Magazine F = 36,600
Michigan Golfer Online V = 1,114,114
Michigan Golf News S+P = 711,776
Michigan Golfer Television V = 550,691
Michigan Runner Magazine R+F = 76,200
Michigan Runner Online P = 806,000
Mchigan Runner Television V = 414,922
Michigan Runner News S+P = 418,000
Michigan Skier Television V = 76,581
Michigan Ski News S = 11,000
Michigan Travel Television V = 216,443
Michigan Travel TelevisionNews S = 25,200
Running Canada Television V = 112,087
Running Canada Television News S = 63,744
Grand Total Circulation GLSP 2006 4,602,772
R+P+S+R =4,602,772Annual /383, 539 Monthly

Code
V=Viewers-Videomeasuringterminology
P=Pageviews-Pages that are referenced from the site
R=Readers- Print
S=Subscribers
F=PDF Magazine Downloads
FIC-Frequency x Issues = annual Circulation (C=V+P+R+S)

--------Adv.-----------------
***
TOP 10 GOLF MOVIES
Random Ranking
"The Greatest Game Ever Played"
"Tin Cup"
"Dead Solid Perfect"
"Happy Gilmore"
"Follow the Sun"
"Caddyshack"
"The Legend of Bagger Vance"
"Bobby Jones - Stroke of Genius"
"Babe"
By Brent Kelley and Art McCafferty
http://golf.about.com/cs/top5lists/tp/golfmovies.htm

***

MICHIGAN GOLFER MAGAZINE'S TOP 10 LISTS FOR 2006
http://www.michigangolfer.com/win06-07/index.htm

***

2007 MICHIGAN GOLF CALENDAR
http://michigangolfer.com/calendar.html"

ASSOCIATION LINKS
American Association of Golf Course Architects
http://asgca.org
Golf Association of Michigan
http://www.gam.org/
Golf Course Superintendents Association of America
http://www.gcsaa.org
Michigan Section PGA
http://www.Michigan.PGA.com
Michigan Golf Course Owners Association
http://mgcoa.org
Michigan High School Athletic Association
http://www.mhsaa.com/
Michigan Interscholastic Golf Coaches Association
http://migca.com
Michigan Publinx Seniors Golf Association
http://mpsga.net
National Golf Course Owners Association
http://ngcoa.org
National Golf Foundation
http://ngf.org
National High School Golf Coaches Association
http://www.nhsgca.org

***
MICHIGAN GOLFER ONLINE RESOURCES
Website: http://glsp.com
Ezine http://michigangolfer.com
News: http://www.webgolfer.com/news.html
Video: http://michigangolfer.tv
Podcast: http://glsp.com/podcasts.html

Comments to artmccaf@glsp.com
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