November 7, 2003, Vol. 3, No. 45

Sponsored by:

__/ GAM ANNOUNCES "PLAYERS OF THE YEAR"
__/ MICHIGAN GOLFER TELEVISION-HOLIDAY BOOK BUYING AND MISSISSIPPI
GOLF
__/ DAVE PELZ AND HIS NEW SHORT GAME SCHOOL AT THE HOMESTEAD
RESORT, WAS THE MOST WATCHED MICHIGAN GOLFER TELEVISION SHOW OF
THE YEAR.
__/ FOX HILLS AND THE PRISONER OF SECOND AVENUE
__/ MICHIGAN SKIER TELEVISION SHOW-SEASON OPENER
__/ TRADING TURKEYS FOR BIRDIES AND EAGLES
__/ FOX HILLS AND THE PRISONER OF SECOND AVENUE
__/ NAMES SORTA THE SAME
__/ "THE WORKS OF ART" AVAILABLE MID DECEMBER
__/ FALL GOLF SHOW TURNOUT UNEXPECTEDLY LOW
__/ E-MAIL MARKETING WORKS--OR HURTS
__/ QUOTE OF THE WEEK-MICKEY MANTLE
__/ GOLF CALENDAR

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MGN NOW IN HTML FORMAT-CLICK ON TO http://webgolfer.com/news.html

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GAM ANNOUNCES "PLAYERS OF THE YEAR"
By Tonia Branch

Korey Mahoney (East Lansing), a sophomore on the Eastern Michigan
University golf team, topped the menâs standings for the first time
in his career. Mahoney had impressive finishes at the Michigan Amateur,
Michigan Open, and GAM Championship, but his summer was highlighted by
his performance at the U.S. Amateur, where he advanced to the second
round of match play.

Mary Jane Anderson Hiestand (Naples, FL; formerly of Clarkston), the GAM
Player of the Decade in the 1990s, was named 2003 GAM Women's Player
of the Year. Anderson Hiestand won the GAM Womens' Mid-Amateur for the
third time in her career in 2003 adding to her other illustrious Championship
trophies, GAM Women's, and the Women's State Amateur. This completes
her triple-triple in Michigan women's amateur golf.

Dan Doyle (Rochester Hills), was named 2003 Boy's Junior Player of the
Year. Doyle, a senior at Rochester Hills Stoney Creek High School, recently
finished third in the MHD Division 1 State Finals.

Krises Poland's (Livingstone's) won the 2003 Michigan Girls Junior Amateur
Stroke Play, propelling her to the top of the girl's junior standings. Polanski
currently attends Michigan State University, where she is trying to earn a
spot as a playing member on the golf team.

Greg Reynolds (Grand Blanc) earned Men's Senior Player of the Year honors
for the second consecutive year. Reynolds, the 2002 U.S. Senior Amateur
Champion, highlighted his 2003 season with a first-round score of 68 at the
Buick Open.

Jean Murray (Mount Pleasant) won 2003 Womens' Senior Player of the Year
honors. Murray's second place finish in the senior division of the Michigan
Womens' Amateur secured her place atop the GAM Womens' Senior Honor
Roll. Murray also competed in the GAM Tournament of Club Champions, GAM
Womens' Senior Amateur, and GAM Womens' Championship during the 2003
season.

For complete 2003 tournament results, visit the GAM Web site at
http://www.gam.org

Congratulations to the 2003 GAM Players of the Year!

***
THE MICHIGAN GOLFER TELEVISION SHOW -HOLIDAY BOOK BUYING AND
MISSISSIPPI GOLF

HOLIDAY BOOK BUYING

As we begin to put the clubs away, many of us reach for a golf book to keep
the juices flowing until the first golf day of spring. In this week's show, we
visit with authors,

Don Wade - "Take Dead Aim"
Bradley Klein-"Discovering Donald Ross: The Architect and his Golf Courses"
David Joy -"Scrapbook of Old Tom Morris"
>Dennis Walters-"In My Dreams I Walk With You
>Ron Garland -"Golf Nuts: You've Got To Be Committed"
>Sidney L. Matthew -"The Life and Times of Bobby Jones"

And, there might be a few copies of Craig Brass's book on "How to Quit Golf"
laying around for you to buy.
http://michigangolfer.tv MISSISSIPPI GOLF

Host Bill Shelton, returns to his Mississippi roots to play some golf on the
Gulf Coast. Join Bill, as he travels with other golf writers, to explore the
treasures of Mississippi Golf.

***
DAVE PELZ AND HIS NEW SHORT GAME SCHOOL AT THE HOMESTEAD RESORT,
WAS THE MOST WATCHED MICHIGAN GOLFER TELEVISION SHOW OF THE YEAR

Dave Pelz and his new short game school was the most heavily watched
Michigan Golfer Television Show of the year. The Pelz was watched by over
4300 viewers during the week of July 25-August 2. The second most
watched show was the Bay Mills Open with 4100 viewers.

***
FOX HILLS AND THE PRISONER OF SECOND AVENUE

The Fox Classic will host an Evening Dinner Theatre on Saturdays from
November 8 through November 29, 2003. The play "The Prisoner of Second
Avenue" by Neil Simon is sure to delight and entertain. The price of $34.95
per person includes dinner, dessert, show, tax, and service charge. A cash
bar will be available. Join us for cocktails at 6:00 P.M., dinner at 7:00 P.M.
and the play, which immediately follows dinner. For reservations call
734-453-7272. Seating is limited. Payment is required at the time of
reservations. This play is also available for company parties on other dates.

-----------ADV---------------------------------------------------------------

MICHIGAN SKIER TELEVISION SHOW-SEASON OPENER
http://michiganskier.tv

Jim Neff, the Midwest's best ski journalist, kicks off the third season of
the Michigan Skier Television Show. His guests on our season opener are
Mickey MacWilliams and Steve Kershner of the Michigan Ski Industry
Associaton. Our show gives viewer a summer and winter look at Caberfae
Peaks, the host site of the meeting. Steve Kershner allows discusses the
first entries into the Michigan Ski Hall of Fame; Bill Pearson of Bill and Paul's
Sporthaus in GR and Everett Kircher of Boyne. Upcoming shows will
feature the 50th Anniversary of Don Thomas Sportshaus, The Otsego Club,
Caberfae Peaks and Blue Mountain Resort in Collingwood.

----------------------------------------------------------------------ADV----

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TRADING TURKEYS FOR BIRDIES AND EAGLES

It is that time again, when Michigan golf courses trade golf for turkeys in an
effort to feed some needy families during the holiday season.

On Saturday, November 22 at The Golden Fox, you can bring a frozen turkey
(minimum 15 lbs) and receive free green fees and a cart for 18 holes of
golf for use on this day only. Turkeys will be given to the local Salvation
Army and United Way for distribution to the area's needy. Call
734.453.7272 for more information.

While we have not had a report from Bill Fountain, it is our
understanding that this is also an annual event.

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FALL GOLF SHOW TURNOUT UNEXPECTEDLY LOW

Todd Smith of the Michigan Golf Show was perplexed at the low turnout at
the second Michigan Golf, Ski and Travel Show. In a letter to vendors, he
apologized for the lackluster attendance and indicated that they would
redouble their efforts to make sure that the Spring show will be as strong
as it has been in the past.

***
NAMES SORTA THE SAME

Oak Crest Golf Club Norway
Oak Lane Golf Course Webberville
Oak Pointe Championship Club (The) Brighton
Oak Ridge Golf Course New Haven
Oak Ridge Golf Course & Supper Club Muskegon
Oakland Hills Golf Course Battle Creek
Oakland Hills Golf Course Portage

***
"THE WORKS OF ART" AVAILABLE MID DECEMBER

Arthur Hills /Steve Forrest and Associates, Golf Course Architects is proud
to announce that they have signed with The Donning Company Publishers to
publish their new book, "The Works of Art." All of the proceeds for Arthur's
book will go directly to needy charitable organizations. "It's an opportunity
for us to give something back to our loyal clients and more importantly the
needy charities that greatly need our help" said Arthur Hills.

Arthur Hills / Steve Forrest and Associates is offering this beautiful
12"x 9" hardback book, consisting of approximately 240 pages with over
300 golf course, historical and architectural photographs and sketches in
celebration of the company's upcoming 40th anniversary.

"Works of Art" is written by Arthur Hills with the assistance of Michael
Patrick Shiels, long time staff writer for the PGA of America, author of
many renowned golf books including "Good Bounces and Bad Lies", and
contributing writer to Golf Digest, Golf Magazine, Links and T&L Golf
Magazines.

"The Works of Art" will be a colorful and informative record of a career in
golf course architecture that spans three quarters of a century. First
edition books are due to arrive at the one hundred participating clubs in
mid - December of 2003.

Taken and edited from a PR from Quentin Lutz of Arthur Hills /Steve
Forrest and Associates

***
E-MAIL MARKETING WORKS--OR HURTS
By Susan Kuchinskas

E-mail marketing is a double-edged sword, according to a study released
Wednesday by e-mail marketing vendor Quris.

In its survey of 1,684 consumers, 57 percent said they had purchased
something from a business after receiving its e-mail. The bad news for
marketers is that e-mail seems to be almost equally effective in driving
customers away: Nearly half of those surveyed said they had ceased buying
from a company because of its e-mail practices.

In the study, 80 percent of respondents said they had stopped reading
e-mails from a company they'd signed up with, while 45 percent said there
was at least one company they'd stopped doing business with altogether.
The most commonly cited complaint about permission-based e-mail
marketing was that it was too frequent. Unfortunately, those "punishers"
who cut off companies they'd opted to receive communication from, were
actually better customers than those who have never stopped doing
business with a company because of its poor e-mail practices. They shop
more and spend more online, and they make more purchases as a result of
e-mail.

"Online, managing customer relationships often requires a deep understanding
of the consumer's behavioral patterns to pick up on the nuances of
whether a consumer is disengaged or dissatisfied," said John Funk, CEO
of Quris. "And, if you miss those nuances, this research shows that it can
lead to the loss of a customer, not just an unsubscribe from the offending
e-mail."

Taken from a PR from Quris

***
QUOTE OF THE WEEK-MICKEY MANTLE

"He who has the fastest golf cart never has a bad lie."
-Mickey Mantle

***
MICHIGAN GOLF NEWS ASSOCIATION SUBSCRIBERS

Golf Association of Michigan
http://www.gam.org

Michigan Golf Course Owners Association
http://mgcoa.org

Michigan PGA
http://michigan.pga.com

Michigan Women's Publinx Golf Association
http://mwpga.com

Michigan State Amateur Golf Association
skillplay@aol.com

Upper Peninsula Golf Association
http://upga.org

***
GOLF CALENDAR

September

09/13-14 Michigan Net Amateur Championship, Pilgrim's Run
09/20-21 Atlas Matches, The Loon, Gaylord
http://www.theloongolfclub.com/
09/28-30 Pepsi Fall Charity Invitational, Treetops, Gaylord
http://treetops.com
09/30 Tournament of Club Champions (Men and Women) Egypt Valley, Ada

October

10/17-18 Fall Golf, Ski and Travel Show- Novi Expo
http://michigangolfshow.com
10/19-21 The GOLF 20/20 Conference, World Golf Village, Florida
http://wgv.com

November

11/14-16 The International Golf Show is November 14-16, 2003 at the Toronto Congress Centre.
http://golf-show.com
11/30-12/02 MGCOA Annual Conference Lansing

2004

January

01/23-25 Atlanta Golf Show
01/29-02/02 PGA Merchandise Show-Orlando, Florida
Web:http://www.pgamerchandiseshow.com
Video: http://michigangolfer.tv/2003shows/show1/index.html

February

02/06-8 West Michigan Golf Show, DeVos Place
http://showspan.com
02/13-15 London Golf and Travel Expo at the Western Fair Event Centre
Web: http://golf-show.com
Video: http://michigangolfer.tv/2003shows/show5/index.html

March

03/05-07 12th Annual Michigan Golf Show- Novi Expo
Web: http://michigangolfshow.com
03/19-21 6th Annual Lansing Golf Show- Lansing
http://michigangolfshow.com
03/19-21 Chicago Golf Show
http://golf2020.com

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Tour and Association Calendars

Associations

Golf Association of Michigan
http://www.gam.org/champ/schedule.cgi
Michigan Section PGA
http://www.Michigan.PGA.com
Michigan Golf Course Owners Association
http://mgcoa.org
Golf Course Superintendents Association of America
http://www.gcsaa.org

Tours

Canadian Tour- http://www.cantour.com/schedule.php
European Tour- http://www.europeantour.com
Hooters Tour- http://www.ngahooterstour.com
Futures Tour - http://www.futurestour.com/Schedules.html
PGA - http://www.pgatour.com/tournaments/pgatour.html
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